Press Release

Dentsply Sirona anticipates the commencement of SIROWORLD: The Ultimate Dental Meeting 2016 The inaugural meeting, designed for dental professionals within all fields of dentistry to learn from leading educators in the industry, is set to kick off tomorrow with great attendance. 08/10/2016

Orlando, FL (August 10, 2016) - Thousands of doctors, hygienists, lab technicians, front office managers, office assistants and countless other dental professionals will converge within the next few days in Orlando at the Rosen Shingle Creek Resort to experience the ultimate dental meeting.

Launching tomorrow, Thursday, Aug. 11, SIROWORLD is expected to provide invaluable, necessary and applied practices and education to all attendees during this three-day event.

"We're ecstatic to be here in Orlando to kick off SIROWORLD and offer superlative education to newcomers of Dentsply Sirona events as well as dedicated attendees who have joined us at various prolific events, like the CEREC anniversary celebrations," said Group Senior Vice President of the US Commercial Organization Michael Augins.

Dentsply Sirona will provide all dental professionals the opportunity to gain new ideas and innovative means to better build and manage their practice through SIROWORLD.

The meeting comprises 11 specialized educational tracks with approximately 200 breakout sessions led by more than 150 clinical, business and marketing experts.  The comprehensive educational content along with the fitness activities and entertainment events planned make for a vigorous and unforgettable meeting.

The groundbreaking general sessions and track-specific breakout sessions offer up to 18 CE credits for attendees.  Similar to previous events, attendees will choose and participate in breakouts that best suit their professional needs by attending specific sessions within one track or mixing and matching sessions within multiple tracks.

"The clinical and educational offerings at SIROWORLD represent a culmination of our vision to empower all dental professionals through various platforms and our dedication to the ongoing betterment and enhancement of dentistry," said Director of Clinical CAD/CAM and co-chair of SIROWORLD Ingo Zimmer.

The 95,000 square-foot trade show floor exhibiting the leading products, services and technologies in dentistry is an impressive addition to this already robust event.  The trade show will be open on each day of the event. (Hours vary, check the SIROWORLD mobile app to stay up-to-date on trade show hours.)

As per tradition, inspirational and captivating celebrity guests are slated to engage attendees during the ultimate dental meeting, including Sir Richard Branson, Jerry Seinfeld, Connie Podesta and OneRepublic. (Reference the SIROWORLD mobile app for dates, times and locations.)

For more details on the SIROWORLD agenda, speakers, locations, dates and times, please refer to the SIROWORLD mobile app available for Apple and Android mobile devices.

Follow what's happening throughout SIROWORLD on Facebook at CEREC by Sirona and on Twitter at @CERECbySirona.

About Dentsply Sirona

Dentsply Sirona is the world's largest manufacturer of professional dental products and technologies with a 130-year history of innovation and service to the dental industry and patients worldwide.  Dentsply Sirona develops, manufactures and markets comprehensive solutions, including dental and oral health products as well as other consumable medical devices under a strong portfolio of world-class brands.  As The Dental Solutions Company™, Dentsply Sirona's products provide innovative, high-quality and effective solutions to advance patient care and deliver better, safer and faster dentistry.  Dentsply Sirona's global headquarters is located in York, Pennsylvania, and the international headquarters is based in Salzburg, Austria.  The company's shares are listed in the United States on NASDAQ under the symbol XRAY.  Visit www.DentsplySirona.com for more information about Dentsply Sirona and its products.

For further information please contact:

Sirona Dental GmbH
Sirona Straße 1
A-5071 Wals bei Salzburg
Austria
P +43 (0) 662 / 2450-0
F +43 662 2450-109590
contact@sirona.com
www.sirona.com

About Sirona Dental Systems, Inc.

Sirona, the dental technology leader, has served dealers and dentists worldwide for more than 130 years. Sirona develops, manufactures, and markets a complete line of dental products, including CAD/CAM restoration systems (CEREC), digital intra-oral, panoramic and 3D imaging systems, dental treatment centers and handpieces. Visit www.sirona.com for more information about Sirona and its products.

This information and any attachment thereto contains forward-looking information about Sirona Dental Systems, Inc.'s financial results, guidance and estimates, business prospects, and products and services that involve substantial risks and uncertainties or other factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. You can identify these statements by the use of words such as "may," "could," "estimate," "will," "believe," "anticipate," "think," "intend," "expect," "project," "plan," "target," "forecast", and similar words and expressions which identify forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are not guarantees of future performance and involve known and unknown risks and uncertainties, and other factors. Readers are cautioned not to place undue reliance on such statements, which speak only as of the date hereof. For a discussion of such risks, uncertainties and other matters that could cause actual results to differ materially, including risks relating to, among other factors, the market for dental product and services, pricing, future sales volume of the Company's products, the possibility of changing economic, market and competitive conditions, dependence on products, dependence on key personnel, technological developments, intense competition, market uncertainties, dependence on distributors, ability to manage growth, dependence on key suppliers, dependence on key members of management, government regulation, acquisitions and affiliations, readers are urged to carefully review and consider various disclosures made by the Company in its Annual Report on Form 10-K and in its reports on Forms 10-Q and 8-K filed with the U.S. Securities and Exchange Commission. The Company assumes no obligation to update any forward-looking statements contained in this document or the attachments to reflect new information or future events or developments after the date any such statement is made.