Press Release

Branson and Seinfeld conclude the first day of SIROWORLD English business mogul offers an enlightening Q&A, and legendary sitcom star and comedian delivers hilarious standup performance to end the first day of the ultimate dental meeting. 08/12/2016

Orlando, FL (Aug. 12, 2016) - After venturing through the trade show floor, attending breakout sessions and interacting with thousands of other professionals yesterday evening, SIROWORLD attendees had the opportunity to learn from entrepreneurial tycoon Sir Richard Branson and see renowned and hilarious comic Jerry Seinfeld perform live.

Just after 5:30 pm at the Rosen Shingle Creek Resort, Sir Richard Branson glided on stage with two Virgin Airlines stewardesses, sat down with Dr. Mike DiTolla and regaled every person in the audience with his presence and charismatic demeanor.

He shared stories of his childhood, expressed his love of extravagant April Fools' jokes and shared insight into how each audience member can do his or her part to make the world a better place for future generations.

Branson then used his platform at SIROWORLD to answer questions from the audience during a moderated Q&A, crafting an even more personal and interactive experience for the crowd.

"It was truly incredible to hear him [Branson] a globally-recognized businessman with his own multi-million dollar empire, be enthusiastically conversational with those in the audience," said founder of 3D Dentists Dr. Tarun Agarwal.

Following Branson's Q&A session, attendees strolled over to the Welcome Reception, which was held on the trade show floor, to mingle, eat, drink and relax before heading over to enjoy Seinfeld's standup.

Seinfeld - who now produces and stars in Comedians in Cars Getting Coffee - delivered an hour of laugh-out-loud-funny matterial to the SIROWORLD audience.

"The laughter reverberating throughout the room and through the halls of the venue was sincerely impressive," said Director of SIROWORLD Dr. Mike DiTolla.  "You would've thought it was me on stage in there."

Joking about marriage, "great" restaurants and today's generation, Seinfeld delivered a hysterical ending to the first day of SIROWORLD.

The comprehensive clinical and business education along with the CE offered at SIROWORLD are the main objectives of the ultimate dental meeting, but the entertainment made available for attendees is a cherished treat by many.

The first day of SIROWORLD has wrapped and there are more educational sessions, entertainment, fitness activities and social events planned within the next two days.

Stay up to date on SIROWORLD celebrity entertainment, agenda, speakers, locations, dates and times by referencing the SIROWORLD mobile app available for Apple and Android mobile devices.

Follow what's happening throughout SIROWORLD on Facebook at CEREC by Sirona and on Twitter at @CERECbySirona.

About Dentsply Sirona

Dentsply Sirona is the world's largest manufacturer of professional dental products and technologies with a 130-year history of innovation and service to the dental industry and patients worldwide.  Dentsply Sirona develops, manufactures and markets comprehensive solutions, including dental and oral health products as well as other consumable medical devices under a strong portfolio of world-class brands.  As The Dental Solutions Company™, Dentsply Sirona's products provide innovative, high-quality and effective solutions to advance patient care and deliver better, safer and faster dentistry.  Dentsply Sirona's global headquarters is located in York, Pennsylvania, and the international headquarters is based in Salzburg, Austria.  The company's shares are listed in the United States on NASDAQ under the symbol XRAY.  Visit www.DentsplySirona.com for more information about Dentsply Sirona and its products.

For further information please contact:

Sirona Dental GmbH
Sirona Straße 1
A-5071 Wals bei Salzburg
Austria
P +43 (0) 662 / 2450-0
F +43 662 2450-109590
contact@sirona.com
www.sirona.com

About Sirona Dental Systems, Inc.

Sirona, the dental technology leader, has served dealers and dentists worldwide for more than 130 years. Sirona develops, manufactures, and markets a complete line of dental products, including CAD/CAM restoration systems (CEREC), digital intra-oral, panoramic and 3D imaging systems, dental treatment centers and handpieces. Visit www.sirona.com for more information about Sirona and its products.

This information and any attachment thereto contains forward-looking information about Sirona Dental Systems, Inc.'s financial results, guidance and estimates, business prospects, and products and services that involve substantial risks and uncertainties or other factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. You can identify these statements by the use of words such as "may," "could," "estimate," "will," "believe," "anticipate," "think," "intend," "expect," "project," "plan," "target," "forecast", and similar words and expressions which identify forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are not guarantees of future performance and involve known and unknown risks and uncertainties, and other factors. Readers are cautioned not to place undue reliance on such statements, which speak only as of the date hereof. For a discussion of such risks, uncertainties and other matters that could cause actual results to differ materially, including risks relating to, among other factors, the market for dental product and services, pricing, future sales volume of the Company's products, the possibility of changing economic, market and competitive conditions, dependence on products, dependence on key personnel, technological developments, intense competition, market uncertainties, dependence on distributors, ability to manage growth, dependence on key suppliers, dependence on key members of management, government regulation, acquisitions and affiliations, readers are urged to carefully review and consider various disclosures made by the Company in its Annual Report on Form 10-K and in its reports on Forms 10-Q and 8-K filed with the U.S. Securities and Exchange Commission. The Company assumes no obligation to update any forward-looking statements contained in this document or the attachments to reflect new information or future events or developments after the date any such statement is made.