Press Release

Dentsply Sirona reveals the theme for this year's Chicago Midwinter Party: "Welcome to the Jungle" Ramping up for Dentsply Sirona World 2017 in Las Vegas, the Dental Solutions Company is hosting another wild party at the House of Blues in downtown Chicago. 01/13/2017

Charlotte, NC (January 13, 2017) - Dentsply Sirona, The Dental Solutions Company™, is set to host another epic, untamed party at the House of Blues on Friday evening, Feb. 24, 2017, during the Chicago Midwinter Meeting (CMW).

Dentsply Sirona threw an incredible superhero-themed party during the 2016 CMW meeting that attracted thousands of meeting attendees donning superhero attire.  The upcoming jungle-inspired affair is expected to draw a higher level of excitement and greater attendance than the previous year's superhero soiree.

Guests are encouraged to arrive at the House of Blues on Friday evening unleashing their wild side: unveil your spirit animal, dress as an exotic flower or bird, or create your own jungle-being! Beverages will be available for purchase.*

"As the largest supplier of dental technology and consumables, Dentsply Sirona thought it fitting to host a party reflective of the strength, fortitude and vigor that embodies our organization," said Vice President of Marketing Ingo Zimmer.

Maggie Speaks, a popular local cover band, will give another stellar performance for guests.  A crowd-favorite, this energetic group of talented musicians played at the 2016 CMW party and wowed partygoers with their lively performance and dynamic lineup of songs.  Additionally, we'll have face painters to help guests complete their look and a photographer at the party to capture favorite moments.

"Throwing a party at the House of Blues during the Midwinter Meeting each year is our way of expressing appreciation to all of the dentists and office staffers who work tirelessly to increase productivity in their practice, enhance patient care through continuing education and attend trade shows to learn more about innovations in dentistry," said Senior Vice President of the U.S. Commercial Organization Michael Augins.

Getting a ticket to the party is easy: Simply visit www.DentsplySironaWorld.com and register online before heading to the Dentsply Sirona booth (booth 2011) during regular trade show hours (9 a.m. - 5:30 p.m.) on Thursday or Friday during CMW to pick up your ticket.

The party also comes as a pre-celebratory event leading up to the kickoff of the second annual Ultimate Dental Meeting, Dentsply Sirona World 2017 occurring Sept. 14-16, 2017.

Located at The Venetian and Palazzo Hotel in Las Vegas, Dentsply Sirona World will continue a custom of premium education for all dental professionals, offer boundless opportunities to mingle and network with industry colleagues, provide a vast trade show displaying the top technologies and services offered in dentistry, and deliver extraordinary entertainment that is unmatched by any other dental conference in the world.

Registration for Dentsply Sirona World 2017 is open and special Super Early Bird pricing is available through March 31, 2017.

For more information on Dentsply Sirona World 2017 and the CMW party, visit www.DentsplySironaWorld.com.  For questions, contact the event help desk at events@dentsplysironaworld.com or by phone at 1.844.462.7476.

*Please note that nobody under the age of 21 will be admitted into the House of Blues party as alcohol will be served.  Valid ID required.

†Rules and restrictions may apply.  The Physician Payments Sunshine Act requires that manufacturers report transfers of value to physicians (such as educational programs, meals, etc.) to the Federal Government.  The report includes identifying information about the physicians including their name, business address, specialty, NPI and license number, the nature and amount of the transfer, and any explanatory details.  In accordance with the Sunshine Act, it is required by law that the transfer of value of this admission to the Dentsply Sirona event at the Chicago Midwinter Dental Show, provided to one attending Healthcare Provider, will be disclosed to the federal government.  The ticket holder will be responsible for travel and other expenses applicable to the event.  Other restrictions apply.  Contact your representative for a complete list of program rules and restrictions.  Dental professionals licensed in either Massachusetts or Vermont may not register for this program.  Other rules and restrictions may apply.

About Dentsply Sirona

Dentsply Sirona is the world's largest manufacturer of professional dental products and technologies with a 130-year history of innovation and service to the dental industry and patients worldwide.  Dentsply Sirona develops, manufactures and markets comprehensive solutions, including dental and oral health products as well as other consumable medical devices under a strong portfolio of world-class brands.  As The Dental Solutions Company™, Dentsply Sirona's products provide innovative, high-quality and effective solutions to advance patient care and deliver better, safer and faster dentistry.  Dentsply Sirona's global headquarters is located in York, Pennsylvania, and the international headquarters is based in Salzburg, Austria.  The company's shares are listed in the United States on NASDAQ under the symbol XRAY.  Visit www.DentsplySirona.com for more information about Dentsply Sirona and its products.

For further information please contact:

Sirona Dental GmbH
Sirona Straße 1
A-5071 Wals bei Salzburg
Austria
P +43 (0) 662 / 2450-0
F +43 662 2450-109590
contact@sirona.com
www.sirona.com

About Sirona Dental Systems, Inc.

Sirona, the dental technology leader, has served dealers and dentists worldwide for more than 130 years. Sirona develops, manufactures, and markets a complete line of dental products, including CAD/CAM restoration systems (CEREC), digital intra-oral, panoramic and 3D imaging systems, dental treatment centers and handpieces. Visit www.sirona.com for more information about Sirona and its products.

This information and any attachment thereto contains forward-looking information about Sirona Dental Systems, Inc.'s financial results, guidance and estimates, business prospects, and products and services that involve substantial risks and uncertainties or other factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. You can identify these statements by the use of words such as "may," "could," "estimate," "will," "believe," "anticipate," "think," "intend," "expect," "project," "plan," "target," "forecast", and similar words and expressions which identify forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are not guarantees of future performance and involve known and unknown risks and uncertainties, and other factors. Readers are cautioned not to place undue reliance on such statements, which speak only as of the date hereof. For a discussion of such risks, uncertainties and other matters that could cause actual results to differ materially, including risks relating to, among other factors, the market for dental product and services, pricing, future sales volume of the Company's products, the possibility of changing economic, market and competitive conditions, dependence on products, dependence on key personnel, technological developments, intense competition, market uncertainties, dependence on distributors, ability to manage growth, dependence on key suppliers, dependence on key members of management, government regulation, acquisitions and affiliations, readers are urged to carefully review and consider various disclosures made by the Company in its Annual Report on Form 10-K and in its reports on Forms 10-Q and 8-K filed with the U.S. Securities and Exchange Commission. The Company assumes no obligation to update any forward-looking statements contained in this document or the attachments to reflect new information or future events or developments after the date any such statement is made.