Press Release

Ted Talk luminary Simon Sinek to deliver rousing keynote address at Dentsply Sirona World 2017 The "Together is Better" author and TED Talk extraordinaire will speak to Ultimate Dental Meeting attendees on essential leadership skills, earning success and establishing a brand that goes the distance. 02/07/2017

Charlotte, NC (February 7, 2017) - Dentsply Sirona, The Dental Solutions Company™, announced today that author and sought-after speaker Simon Sinek will present the keynote address at Dentsply Sirona World 2017 on Friday morning, Sept. 15.

Recognized by many as a visionary and ardent optimist, Sinek possesses an unorthodox yet refreshing outlook on corporate culture and the significance of strong leadership to incite action among professionals. Best known for popularizing the concept of WHY, he is a trained ethnographer who has dedicated his life's work to discovering what motivates people, exploring different leadership styles, and breaking down the various stereotypes of different generations in an attempt to better understand why those individuals and the organizations that employ them "do the things they do."

Sinek is also widely known for his TED Talk "How Great Leaders Inspire Action," which is the third most-watched TED Talk, ever.  He introduced the Golden Circle, which he explains as the basis of why some organizations can inspire while others struggle to do so.  This idea is conceptualized by three easily-digestible words: what, how and why.  Sinek claims many organizations and leaders are unable to adequately inspire because they lack the understanding of why they do what they do; they fail to find their purpose outside of monetary gain.

"If you hire people just because they can do a job, they'll work for your money.  But if you hire people who believe what you believe, they'll work for you with blood and sweat and tears," said Sinek.  His dedication to making an impact in the world through valiant leadership has made Sinek a major player in the speaking circuit and highly respected by professionals and business leaders around the globe.

Sinek wears many hats.  He has presented three TED Talks: "How Great Leaders Inspire Action," "First Why and Then Trust," and "Why Good Leaders Make You Feel Safe."  He's also written three books, with "Start With Why: How Great Leaders Inspire Everyone to Take Action" topping the list of best-sellers for corporate America and "Leaders Eat Last: Why Some Teams Pull Together and Others Don't" landing on the New York Times and Wall Street Journal best-sellers lists.  His latest work, "Together is Better," released last fall, had several weeks on the New York Times best-seller list as well.

"Being a pioneer in the dental industry, Dentsply Sirona delights in welcoming innovative minds like Mr. Sinek to engage our attendees," said Vice President of Marketing Ingo Zimmer. "Sinek represents the core of Dentsply Sirona World: He is a progressive thinker with a visceral ambition to inspire change and we're ecstatic to announce him as one of our celebrity speakers."

The second annual Ultimate Dental Meeting will carry on the tradition of educational excellence paired with enamoring entertainment.  This year's three-day event, hosted at The Venetian and The Palazzo in Las Vegas from Sept. 14-16, will again offer 11 educational tracks, exciting general sessions, enlightening breakout sessions, lively social activities and more spectacular celebrity entertainment.

Super Early Bird pricing is now available through March 31, 2017, so register now before this special pricing ends and hear from Simon Sinek himself! Visit www.DentsplySironaWorld.com to register or contact our help desk by phone at 844-462-7476 or by email at events@dentsplysironaworld.com.

About Dentsply Sirona

Dentsply Sirona is the world's largest manufacturer of professional dental products and technologies with a 130-year history of innovation and service to the dental industry and patients worldwide.  Dentsply Sirona develops, manufactures and markets comprehensive solutions, including dental and oral health products as well as other consumable medical devices under a strong portfolio of world-class brands.  As The Dental Solutions Company™, Dentsply Sirona's products provide innovative, high-quality and effective solutions to advance patient care and deliver better, safer and faster dentistry.  Dentsply Sirona's global headquarters is located in York, Pennsylvania, and the international headquarters is based in Salzburg, Austria.  The company's shares are listed in the United States on NASDAQ under the symbol XRAY.  Visit www.DentsplySirona.com for more information about Dentsply Sirona and its products.

For further information please contact:

Sirona Dental GmbH
Sirona Straße 1
A-5071 Wals bei Salzburg
Austria
P +43 (0) 662 / 2450-0
F +43 662 2450-109590
contact@sirona.com
www.sirona.com

About Sirona Dental Systems, Inc.

Sirona, the dental technology leader, has served dealers and dentists worldwide for more than 130 years. Sirona develops, manufactures, and markets a complete line of dental products, including CAD/CAM restoration systems (CEREC), digital intra-oral, panoramic and 3D imaging systems, dental treatment centers and handpieces. Visit www.sirona.com for more information about Sirona and its products.

This information and any attachment thereto contains forward-looking information about Sirona Dental Systems, Inc.'s financial results, guidance and estimates, business prospects, and products and services that involve substantial risks and uncertainties or other factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. You can identify these statements by the use of words such as "may," "could," "estimate," "will," "believe," "anticipate," "think," "intend," "expect," "project," "plan," "target," "forecast", and similar words and expressions which identify forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are not guarantees of future performance and involve known and unknown risks and uncertainties, and other factors. Readers are cautioned not to place undue reliance on such statements, which speak only as of the date hereof. For a discussion of such risks, uncertainties and other matters that could cause actual results to differ materially, including risks relating to, among other factors, the market for dental product and services, pricing, future sales volume of the Company's products, the possibility of changing economic, market and competitive conditions, dependence on products, dependence on key personnel, technological developments, intense competition, market uncertainties, dependence on distributors, ability to manage growth, dependence on key suppliers, dependence on key members of management, government regulation, acquisitions and affiliations, readers are urged to carefully review and consider various disclosures made by the Company in its Annual Report on Form 10-K and in its reports on Forms 10-Q and 8-K filed with the U.S. Securities and Exchange Commission. The Company assumes no obligation to update any forward-looking statements contained in this document or the attachments to reflect new information or future events or developments after the date any such statement is made.